SIMPLOY

In my first semester, we worked in a group to create a fictional startup called Simploy, a job application platform tailored for Generation Z. The unique feature of Simploy is that job listings are presented in the form of short videos, and users can apply for jobs by simply swiping. Within the group, we developed a communication concept, corporate identity and design, as well as a corporate language concept. We also programmed the website and wrote all the web content. My focus was on corporate design, corporate communication, the communication concept, and various web texts.